Phil

UPDATED 24/04/2021 8:10 AM

Some must-have features for E-Commerce Sites

Some certain elemts should be on every ecommerce site. They need to stay relevant and competitive to have a good position on the market. Here are some example features:

Simplicity should be a goal in good design and you don’t have to sacrifice elegance to achieve it. As a matter of fact, studies show that 76% of consumers say the most important characteristic of a website is ease of use. The objective is to help shoppers get to what they want faster and without running into unnecessary complexity that can clog up the path to purchase.

For example: improve search functionality with an autocomplete option. Create effective, visual navigation. Pre-populate forms. Ecommerce sites should be a competitive advantage instead of a troublesome experience. 

Mobile shopping accounts for 50% of online transactions. With a responsive website, content intuitively adapts to whatever device is accessing it to provide the most user-friendly experience. And Intelligentsia created a better purchase experience on mobile that led to a 16% increase in mobile transactions.

Shoppers want to see multiple angles and people using the product in different environments. They want to be able to zoom in and get a feel for the product. Technical considerations for images are crucial. Images that don’t load or take too long to load will see a consumer drop-off rate of 39%, according to Adobe.

And, we’re not talking about just professional photos. Vanity Planet found that adding Instagram photos to their product pages increased checkouts by 24%.

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Must-have features for E-Commerce

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