UPDATED 24/04/2021 8:10 AM
India’s leading telecom business and the chain of retail stores; Reliance when shared the news of the arrival in the ecommerce business was like a stormy wave in the ecommerce market. The global ecommerce giants like Amazon and national brands like Flipkart started looking for different models and ideas with which they can reserve their space in the market.
Unlike most of the ecommerce marketplaces, Reliance adapted the O2O business model earlier used by Alibaba. This model connects the small offline retailers to connect with the customers with the help of the digital mediums.
Reliance is leveraging the O2O business model by creating a marketplace where the local businesses can connect and market their products. As per the set eligibility criteria, you can find your eligibility and list your offerings on the marketplace. The interested customers can check your product listings, make inquiries, book orders, and collect orders offline.
To implement this business model in a righteous manner, they tried selling groceries and food staples from their app at first. The successful delivery of the food staples worked so well, even in the time of lockdown due to the COVID attack. They have been still serving the essentials and now even connecting the local businesses with them.